5 Secret Tips to Write Blog Content that Attracts 10x Traffic
If you don’t approach your blog post structure the right way, no one’s going to make it to the end of your post.
This is something I didn’t completely understand when I first started writing content online.
So, I’d create big-ass walls of text with no clear structure.
No clear approach. No straightforward process.
Can you guess how many readers and social shares I got on those posts?
Sure, blog post structure isn’t the ONLY thing to consider as far as your content strategy and creation.
But structure IS important and 100% necessary if you want to create content that gets read and shared.
I mean… people have to actually make it through your post before they’re inspired to share it with others.
In this article, I’ll share five ways you can attract readers to your blog content.
Attract With Introduction
You need to hook your reader right away.
And, you need to show some personality.
You want the reader to pick up on your personal brand and signature writing style fast.
Because done right, this is what will make people choose your blog over others that deliver similar information.
Seriously – a compelling introduction matters a LOT because it’s what’ll catch people’s attention and make them want to keep reading.
Here are some effective ways to approach your blog post intro:
- Share a few relevant statistics that lead to the main point of your blog post. Use a bulleted list to share these points, if possible.
- Share a personal story related to the blog post topic. Not only will this hook your reader – it’ll make them actually care about you and your brand. And that is the key to creating long-term readers.
- Present your reader’s problem in a relatable way, and position your post as the solution. Writing about how to cook when you’re clueless? You might create a lighthearted intro that tells the story of where their cooking skill level is at right now, agitates that problem (by talking about the consequences of not solving it / the negative experience that they’re dealing with right now), then presents the blog post as the solution. This is effective because it uses the P-A-S (Problem – Agitate – Solution) copywriting formula.
To make your intro extra effective, use a combination of these methods.
2. Create Interest With Engaging and Exciting Titles
We’re all human. We judge books by their covers and we judge blog posts by their titles. Knowing that it’s important to spend some time crafting your title.
When you start writing your blog post, a working title is fine. Get the general topic of the blog post down and write your content. But before you publish it, come back to the title and think about how you can take it up a notch to make it more engaging and truly pull your reader in.
Here are a few elements that can help you create engaging blog titles.
- Incorporate a number into your blog post. By that, I mean something like “5 Ways to do X” or “7 Steps to X”. Titles with quantitative elements attract readers.
- If there’s data in your blog post, mention data it in your blog title.
- Is this a breaking story? Is this new research you’re releasing? Tell your readers they’re about to read something they won’t find somewhere else.
- Make your title catchy or quirky so the reader laughs without even reading the post. Everyone wants more humor.
People enjoy reading a story. Recently, storytelling has become a hot buzzword. It is a powerful marketing tool to encourage readership. If you want to showcase your brand’s personality and reputation, storytelling is the best and most effective way.
It can help you to create a strong reader base. People might forget names, but not a good story. That’s something everyone loves to read..
Add some interesting facts, statistics, and points into a relatable story that will stay on your reader’s mind.
Stories can help the reader relate to you. Sharing great stories is one of the most powerful ways to convey the value you offer and your value as a brand. Storytelling is the secret ingredient to making your marketing successful.
4. The Conclusion
People who read your blog posts from start to finish are often going to be more interested in engaging with your brand, signing up for your email list, buying your products, attending your webinars, etc.
Make the most of that, and close your blog post out with a strong call to action for readers to take whatever action you want them to take.
For example, you might want them to download a “lead magnet” related to your blog content if you’re trying to build your email list.
(If you’re not familiar with that term, it means a free piece of downloadable content you offer in exchange for someone’s email address.)
For extra effectiveness, create a graphic that advertises your lead magnet, and put it in your blog post a couple of times.
Once near the end of the post.
You don’t need crazy graphic design skills to create such lead magnet advertises.
Use a free tool like Canva (this is what I use), and keep it simple.
Inject your style into your graphics based on your blog design and brand.
5. Make It Easy to Share Your Content
If you make a task easy, odds are someone will do it. The same applies to your blog content. If you want someone to share your content with their network, make it easy for them to do that through social sharing buttons or prewritten emails that your readers can send to their network.
blog posts always end with social sharing buttons. That way, when a person reads their content, the next step will be to share it.
These buttons allow readers to share the blog content with literally the click of a button. Adding buttons like this for social media and/or email can increase the traffic of your blog.
Wrapping It Up
When you invest time and resources into creating content for your blog, you should also spend some time making sure it reaches as many people as possible.
Follow the tips in this article to optimize, publish and share your content in ways that are certain to attract more readers by making it more visible.
What do you think? Are there other ways you can attract more readers to your blog content? Include your comments and questions below.